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Under a 'sole agency' contract, you generally have the option to sell your property privately at the same time. The estate agent you've appointed is the only the estate agent with the right to sell your property. However you can still sell your property privately under this type of contract. The estate agent can only charge commission if they are responsible for selling your property because they introduced the buyer to you or if the buyer was introduced by another estate agent during the sole agency period. (make sure you check how long that period is)
 
It is important you read the contract wording to make sure you are happy with the terms– and ask your agent to amend it if there is anything you find unreasonable. If you are using an Internet based Property Retailer (IPR) to sell your house, be particularly careful to check that your contract does not contain a clause which prevents you from using IPRs at the same time as using the services of the estate agent.

Measuring and photographs 

The agent will take accurate measurements of the dimensions of your rooms and take photographs for your property details. These should be forwarded to you for checking and signing off before they're printed. Make sure you check these details carefully.

For Sale signboards 

An estate agent will usually erect one of their 'For Sale' boards, if requested. This lets potential buyers know which agent to contact to find out more information about your property and to arrange viewings. It is not compulsory and if your property is a flat/apartment you will need to check the leasehold to make sure you have permission to do so before hand.

Advertise Your Property

Agents will advertise a selection of their properties in local and sometimes national newspapers and publications. Ask when and how often your property will appear. They will leave your property details out on display in the office and advertise a selection in their window. Some agents produce glossy or photocopied property brochures which are circulated locally or made available to window shoppers. Most agents now have a website and/or are linked to property portals such as PropertyPicnic.com.

Arrange Viewings

Potential buyers are usually accompanied by the agent on viewing which gives sellers a feeling of reassurance. They can even show buyers round if you're not in and you know buyers are legitimate if they've been introduced by the agent.

Receive offers 

The estate agent will receive offers and confirm them in writing. They will also negotiate on your behalf as a 'middleman'.

Communicate with All Parties

During conveyance, your estate agent will liaise with your buyer, you and your solicitor/conveyance firm.

Handover of Keys

The agent will arrange the handover of keys on completion day

Home Information Pack (HIP)

From the 14th of December 2007 all properties for sale must have a HIP available to buyers.
If you instruct an estate agent to market your property the estate agent is legally obliged to arrange a HIP and it's very likely that agents or legal companies will offer a HIP bundled as part of their service.